Blackberry moves away from smart phone - more bring to focus on software and security

It’s official: BlackBerry is no longer committed  to making its maintain hardware.

The announcement was made or as a substitute, it was mentioned as an adjoining – in BlackBerry’s approaching  recent money on hand report. “The company plans to close all internal hardware development and will outsource that function to partners,” circulating John Chen, BlackBerry CEO, in a statement. “This allows us to minimize capital requirements and enhance overcome on invested capital.

“We are reaching an inflection point with our strategy,” Chen added. “Our financial foundation in strong, and our pivot to software is taking hold.”

The company’s move towards software, security and enterprise mobility plate form (EMM) has been coming and inferred in recent announcements; not least the partnership struck up earlier this month with mobile threat management platform provider Zimperium to give enterprise and government customer grater security for iOS and Android devices.

In July, BlackBerry had to clarify its strategy around its smart phone portfolio after issuing a missive which was later claimed as being misinterpreted by media, fans, and customers alike. Marty Beard, BlackBerry chief operating officer, said that the company was still committed to its traditional keyboard as well as the BB10 platform.

Yet much more of signs were there that BlackBerry had run its course in the hardware plateform. past year, BlackBerry and Google announced a partnership designed towards protecting Android enterprise mobile devices. At the time, Nelson Smith, a contributor for The Motley Fool and a BB shareholder, said that while the company had a bright future in software and security, it was “doomed to fail in the smart phone space.”

With regard to being enterprise focused, this was key. As long past of 2014, when the firm released its square shaped passport phone, the device’s extraordinary features – the 4.5 inch screen, the superior 60 characters per line screen limit –proved it evident that the phone was all of the work and plays jaws .

When it comes to EMM, BlackBerry has among much surer ground in recent times, leaping into the winners’ enclosure in Gartner’s most recent EMM Magic Quadrant. One part of this was evidently down to the company’s acquisition of recent technology, previously a leader in the space on its own, for $425 million this time last year.

Speaking to expert analyst, as transcribed by Seeking Alpha, Chen made it clear – as he has done throughout most of his tenure as CEO – that his focusing strategy when taking over was to tidy up the balance sheets, investing in new technologies, such as Internet of things (IOT) and connected cars, and create new tactics of business models through licensing BlackBerry’s technology and intellectual property.

“Overall, we trust  this is a very fabulous and model as we are getting lots of interest around the universe for bringing BlackBerry brand device to market with the security and user experience.